UX Design and multidisciplinarity

At first, UX Design may give the impression of being a purely technical subject, but it is a multidisciplinary subject and addresses several other areas, such as: business, marketing, psychology, etc.

If you want to improve your professional life, continue to evolve and stand out in the market, it is necessary to expand your knowledge about the most diverse areas. One of the best ways to seek this multidisciplinary knowledge is through books, since they offer you deep and extensive knowledge about various subjects.

Thinking about all this, we separated 5 books that can help you expand your knowledge and keep you updated and evolving.

1) Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation, by Tim Brown

Tim Brown is the CEO of IDEO, one of the world's leading design consultancies. He wrote the book Change by Design With the idea that everything is interlocking and that Design is not an isolated area.

For example: if the consumer is not interested in the beverage, the innovative design of your bottle doesn't matter.

Brown, therefore, explains that the Design Thinking It's a process What should you put focus on user experience, and treat it more importantly than the isolated functions of a product or interface.

In turn, the Design Thinking process must contain 3 major stages — which follow a non-linear and iterative order:

• Inspiration;
• Conception;
• Execution.

Also, Brown explains the importance of the Design Thinking process containing interaction between various areas. From CEOs, through Marketing, HR and even finance. The more diverse the group, the more different solutions and alignment with the objectives the project will have.

Change by Design It is an excellent book for those who want to begin to understand better about Design Thinking and how important it is for innovation processes within companies.

The book is available at Amazon, in English.

Reading Tip: Design Thinking - Learn How to Apply It to Your Projects

2) Storytelling For User Experience: Crafting Stories For Better Design, by Whitney Quesenbery and Kevin Brooks

O Storytelling It is the technique used to tell a story in an enchanting way, With the in order to engage and thrill the public and transmit content relevant.

No wonder, this tool can be used in any area, including UX Design.

In UX, this technique is very important, because the experience is treated as a story which has a beginning, middle and end, facilitating understanding and engagement.

Kevin Brooks and Whitney Quesenbery teamed up to write this book, which aims to show the reader how to use Storytelling to develop products and services.

The stories, in UX Design, are appropriate for different moments. From understand the needs and objectives of users, communicate research results, talk about a new product or idea, even prototype the user's experience it will have with the product.

Brooks and Quesenbery's book is divided into 3 large parts:

1. Why are stories useful and why do they work?
2. How stories can help the process of User-Centered Design?
3. How to choose the audience, story factors, frameworks, and platforms?

With this book, you will be able to understand How and when to use stories to develop your product and in everything that involves the UX Design process.

It's a reading indispensable for development.

Storytelling For User Experience: Crafting Stories For Better Design It's on Amazon, in English.

3) Lean UX, by Jeff Gothelf

In this book, Jeff Gothelf describes how to apply the Lean in UX Design and product development processes.

Lean, originally, is a strategy for reducing waste and inefficiency, designed by Toyota.

In taking this concept to UX Design, Gothelf, describes How to develop better products through the Lean strategy, in 3 large parts:

1. What is Lean UX and what are its principles;
2. How is the Lean UX process;
3. How to bring Lean UX into your company.

Gothelf hits the nail on the subject of collaborative teams, working together to develop better products in a more efficient manner.

The book also has several real examples and case studies to clearly illustrate your concepts.

Lean UX It is an essential book for UX Designers and their team as a whole, so that they can establish more efficient processes.

The book is in Amazon, in English.

Reading Tip: Lean UX - What Is It and Why Use It in Your UX Projects?

4) Agile Experience Design: A Digital Designer's Guide to Agile, Lean, and Continuous, by Lindsay Ratcliffe and Marc McNeill

O Agile it spread widely across various areas and business models. More than a simple methodology, Agile is considered by many to be a philosophy.

Ratcliffe and McNeill discuss the topic of Agile in their book Agile Experience Design: A Digital Designer's Guide to Agile, Lean, and Continuous, along with other methodologies that help the UX Designer to develop agile processes and teams.

The book is well detailed and covers all topics Essentials about Agile.

There is even a chapter dedicated to how to form agile teams and what is the role of each team member.

The authors also cite examples of adverse situations and how to overcome them.

It is an essential book for those seeking optimize your processes and improve the relationship between the teams, your communication and performance. Always in line with the philosophy and the Agile manifesto.

You can find this book at Amazon, in English.

5) Building Design Strategy: Using Design to Achieve Key Business Objectives, by Thomas Lockwood

As already mentioned at the beginning of this article, UX Design is a field multidisciplinary. This means that the UX Designer cannot be focused only on the Design itself. There are several other important issues that affect the work of the UX Designer and that must be taken into consideration.

Understand about businesses is one of those important issues. A good UX professional understands how their job is Does it impact the business and does not lose focus on the company's objectives.

Lockwood addresses how to use UX as a strategic area within a company.

In the book, Lockwood put together the insights and experiences of several professionals — CEOs, Directors, Managers — in design and presented their case studies — some even from large companies such as Procter & Gamble.

It is essential reading for Open your mind about how to solve business problems using Design as a tool.

The book is in Amazon, in English.

Reading Tip: Impacts of Product Design on Business